Upload Video Transcipt to Youtube and Landing Page
Looking for a better mode to employ your branded videos?
Uploading video content to sites similar YouTube can have their ain benefits. Merely using the same video on your website can be the cloak-and-dagger to driving traffic, capturing leads, and engaging your potential customers.
Here, we'll share half-dozen incredible video landing page examples, forth with a scattering of templates for you to create your own.
What is a video landing page?
Before we swoop into the templates, let's iron out what the term "video landing page" actually means.
A video landing folio is a specific page on your website that acts as a dwelling for your branded videos. It'southward where the content is housed and referred-to past your website visitors, and tin can be created for whatsoever blazon of video content—such equally tutorials, product sit-in, or explainer videos.
Your video landing page tin too have another purpose (such as explaining production features or welcoming people to your site.) That's the stop goal, but the video helps appoint people who land there.
Why employ a video landing page?
There are several reasons why y'all should use a video landing page on your site. The first being an endemic home for that video.
Granted, you tin upload the video to a streaming site like YouTube. But having that video embedded on your website through a designated landing page is bang-up for edifice links and authority. Other site owners tin link to your page, rather than the YouTube page.
Not only that, only it's estimated that by 2022, online videos volition make upwards more 82% of all consumer net traffic. You can bring that traffic to your website (instead of YouTube) and convince them to get out their details, allowing y'all to capture leads from your video landing pages.
Plus, research shows that 66% of consumers prefer watching a video to reading nigh a production. So, utilizing both strong copy and video marketing makes sure you're engaging anybody who visits the landing page—not just those who like reading written content.
Now we know what a video landing folio is used for, allow's take a wait at six unlike real-life examples.
1. Impact
The get-go example on our list comes from Touch. The video automatically plays on the background of their landing folio, grabbing your attention as shortly as the page loads:
But, what's interesting is the fact that audio doesn't play automatically. Instead, you'll demand to click the play button below the landing page description. That'south used equally the main telephone call-to-action button; an easy task for the company to complete.
2. Scribe Media
Here's a like video landing page example from Scribe Media. The goal of the page is to brainwash visitors almost their self-publishing book services, only that's not used equally the main call-to-activeness:
Above the fold is a bold headline with a similar video play button overlay. It uses that visual content every bit the "hook"—a piece of content that gets people to engage with the page.
Once they've watched the video, the natural adjacent step is to scroll down. That's where Scribe gives more written information on their service.
This combination of written text and video kills 2 birds with ane stone. The video gets human visitors hooked; the written content tells Google what the folio should rank for.
iii. Wistia
Wistia is a video hosting company, and so it makes sense that their landing pages include video.
All the same, information technology's different from the other examples nosotros've shared so far considering in that location are two calls to action on the video landing page. Visitors can either attempt the product for complimentary, or watch the product demonstration video:
When viewing the alive folio, y'all'll also notice that the epitome on the right too loops through the get-go of the video on mute automatically - encouraging you to play it. Then the video itself does a phenomenal job of communicating Wistia'due south value.
This is superb because it captures two types of audience: those ready to buy, and those who need a little more than information before they convert.
iv. HR Downloads
Here'southward some other video landing page example from Hr Downloads that follows a similar concept of the background being a video:
Even so, in this ane, the phone call-to-action is unrelated to the video. Instead, it asks the visitor to click-through and learn more about their production.
In that location is the option to view the total video by clicking on the expand push button in the bottom-right of the page. But the video is just used as a moving background to take hold of attention. It'south a great example to copy if you don't accept a full-scale video ready to promote.
v. Outskirts Press
Are y'all selling a complex service? Using video is a superb fashion to break downwardly your service and explain it in a way that'southward easier to digest than walls of written text.
This landing page from Outskirts Press is for their self-publishing book service. Yet instead of using the page to shout nearly how the process works, they've embedded a short YouTube video to explain it instead:
The video itself isn't anything particularly special in terms of product value. But it does a great job clearly communicating the service on offer:
To capture the people visiting the folio, at that place's a short class. Y'all'll get a free publishing kit in return for your email.
Information technology'due south a way for Outskirts Press to collect their details and nurture them through email, whilst building trust and brownie with the free resource.
6. Zendesk
This is different from the other video landing pages we've shared so far because it promotes a video (rather than just having one nowadays on the page).
Zendesk uses this landing folio as a mode for potential customers to book a product demonstration. Yet instead of giving information technology away on the page freely, they've gated information technology:
People need to handover their e-mail address in return for the product demonstration video—which gives Zendesk a fashion to nurture them towards a sale.
These are hot leads. Anyone interested in the product demonstration shows an intent to buy information technology.
How to create a video landing page
You'll notice tons of video landing page templates inside your ConvertFlow library. Each has been professionally designed for maximum results—while also existence totally customizable.
The drag-and-drop editor means you tin use the templates as a starting point, and stop with a completely unique video landing page to capture your target customers' attention… No thing what you lot're using it for.
There are two principal ways you lot tin can add video directly to any landing folio in ConvertFlow:
- Add to the background of a section
- Embed a video directly to the foreground
Take a look at this assist article for specific instructions on how to do both of these.
Some other selection is to create a separate popup overlay CTA in ConvertFlow, which has your video embedded in it. Then merely put the video thumbnail into your landing page, and set up your popup to fire when clicked:
You'll simply demand to add the paradigm into your landing folio within a button, which you can see how to do in this aid guide.
Each video landing page can integrate with the tools you're using. This means yous can embed forms on the page itself, and take your leads' information automatically fed through to your email marketing platform.
Once you've gear up-up the video landing page and corresponding integrations, you lot can collect leads on autopilot. Your only job is to bulldoze traffic at that place.
Any landing page template in ConvertFlow tin can exist customized to include video. But here are a few good video landing folio templates to beginning with:
Elise Dopson
Contributor, ConvertFlow
Elise is a writer at ConvertFlow, and expert in B2B marketing. She's been featured in publications similar ConversionXL, HubSpot, CoSchedule, Content Marketing Establish, Databox, and more than. Y'all'll usually find her cooking up some high-quality content for the ConvertFlow blog or entrada library.
mcmilliancaravered44.blogspot.com
Source: https://www.convertflow.com/campaigns/video-landing-page
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